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Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books)
Jeffrey Gitomer Average Rating: 
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2008-12-31I cannot put this book down. It is packed with helpfull advice on everything to do with selling and keeping those customers. My favorite tip is the fact you cannot truely sell a product you dont own or have tried.
On an asthetic point, the book fits so well in your hands, the paper is strong, it lays flat, and it even has a little red bookmark! You can tell this is a quality book from the cover, and you can prove its a quality book from the excelllent advice contained within the cover.
2008-11-08"Little Red Book of Sales Answers" by Jeffrey Gitomer addresses questions salespeople may have about their job and techniques to improve skills, parituclarily in the following areas:
1. Your humor and creativity.
2. Your writing, finding a mentor, and secret of worry-free living.
3. How to cold call and dealing with liars.
4. Closing and dealing with objections.
5. Utilizing the internet to make sales.
6. Ways to establish relationships.
7. Ways to diffrentiate yourself from your competetion.
8. Love what you do and your job will be easier to be succesful at!
Throughout the book are free "Red Bits" that you can access through Gitomer's web site. "Red Bits" are succinct peices of valueable tid bits of information for parituclar aspects of selling.
Overall, the book is a good source of information and enjoyable to read. However, there were quite a few examples of salty language that I beleived was unneccessary for making points. Brush up on that and I would give the book 5 stars.
recomended.
2008-08-14I have read a lot of books about selling and I found this book very valueable for the one who seek a simple, systematic & easily applicable selling book. It's nice to read because there are only important thing with plain explanation. Full of leading questions to inspire the reader...A must have book for salesperson !!
2008-08-06I love the layout of this book. I enjoyed reading it and i am going trough it for the second time. Being a software engineer who is trying to build and sell software, i have learned many things from this book. A must read for anyone who wishes to succeed in life.
2008-07-05This was the first sales book that I read after getting into sales about 18 months ago. I had hoped it would provide a sound sales foundation. Instead, it provded page after page of trite one-liners. The author's insistence on delivering his information in one line, sound byte format certainly makes the book an easy read; but it does so at the expense of substace.
If you're looking to be the stereotypical salesman who starts every sentence with, "If I told you that I could..." then buy this book. If you're looking for thoughtful insights that can't be summed up in seven words or less, you may want to look elsewhere. Most of what Gitomer has to say is either common sense, or outdated, or just plain stupid.
The book can probably be read from cover to cover in about thirty minutes, which doesnt make this a huge descision. It's thirty minutes I would like to have back, though. If you're looking for a solid sales foundation that is current and relevent, I would suggest you look at Stephan Schiffman's books. Once you get past the early chapters on understanding your numbers, which are a little worn out, he actualy takes the time to deliver insightful content, even though it has the pesky quality of not fitting into neat little one-liners.
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